Research into film posters

I decided to research into film posters of similar films to ours so I could get a better idea of how our film poster should look. This is hopefully going to give me an insight into the typical thriller poster and the other individual factors each film puts on it, to make them unique, and to aim it at their own individual audience.

From my research, I can conclude that most thriller films have a large amount of dark colours, however they have a main part of the poster (usually central) showing colour to give an insight into the film. Also, they tend to have the main character on the poster and represents them on the poster to give an insight into the type of character they are in the film. The title tends to be quite bold and stands out in its own specific way for its film. Therefore, we should take a lot of thought into how our title will look and how it will be used to represent our film. Another thing is noticed, is that all the film poster's billing block's font tended to be "steel tong" font, this tends to be the norm for all films, no matter what the genre is. I found that most thrillers tend to use every aspect of their poster to give as many hints as possible as to what happens in the film, however these hints are done carefully so they don't create any spoilers for the audience. This allows the audience to get a feel for the film, before they've even seen it, and decided if it's a film they would like. For our poster, we should take a lot of consideration into the colours and picture we use (for the character) and how it will represent our film as this is what our target audience may use, along with other marketing, to decide whether or not they'll see our film.