Benefits of the Internet and Short Independent Films

The internet can be extremely beneficial for small independent films. This is because it allows there to be a platform for free advertisement, and the internet is also able to reach a larger demographic, simply due to the fact that the majority of people are able to access the internet through the use of technological convergence. An example of technological convergence is the ability for people to be able to access things, such as the internet through the use of smartphones, where budget options are available. The use of web 2.0 means that we are also able to quickly and regularly update things about our film and keep the audience engaged.

Firstly, we are able to use the internet to be able to promote our film. Web 2.0, which includes social media, allows us be to able to create pages for our film without having to spend any money. For example, we are able to use Blogger, Facebook and Twitter easily, as creating an account is simple to do and also free. Through the use of Web 2.0, audiences are easily able to follow accounts, such as on Facebook and Twitter, and set their smartphones to be able to get notifications when the account posts something new.

This is incredibly useful as people who make independent films will not have money to spend on marketing and promotion techniques to get people hearing about their film. However, instead, we can easily create a social media page and share posts about our film, especially since we can share the posts with our own friends, and they can pass it on to their own friends. Because of this, we decided to create a Facebook and Twitter page, particularly as our potential audience demographic are young adults, and most young adults will likely use these social media platforms. As the potential audience may also share the posts with their friends, this means we are also more likely to give us a platform to have our questionnaires seen by a larger demographic, which will be more useful when needing to get feedback on the various stages throughout our film.

The internet also allows us to be able to keep our audience engaged through the use of posting on social media, as we can share posts about when we were filming and editing the film. We are also able to post teasers, which will allow the audience to be keen and excited about the eventual release of our film. By using social media, it also means that the audience is able to regularly keep updated about what is going on with the progress of making the film.

Another useful benefit of the internet is that we were able to use the internet to be able to share our viral marketing advert on, which can allow our potential audience to become engaged in the film, and wonder what the plot is about, from the viral marketing hints.