An idea I have for a viral ad for our film is to create a missing poster which details the dissapperance of our main character. This is simialr to the viral ad for the film The Blair Witch Project, whereby missing posters of the characters were created, which led people to believe they were genuine, as the actors were relatively unknown and the film was a found footage film, making it seem like a documentary, rather than a fictional film. By using this technique in our film, will make the film seem much more realistic and could create a greater impact on the audience viewing our film, as the sense of realism could heighten the tension and fearfulness of the film itself.
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