Final Choice for our Distributor

When we were first looking at all the possible distributor options for our short film, we originally decided on Future Shorts, because they are a company who are extremely passionate and enthusiastic about helping upcoming film makers distribute their short films. A positive for Future Shorts is that they have a worldwide platform, which could mean, that even if a film is targeted towards a certain audience, such as a British audience, other audiences in different countries would also be able to watch our short film.

However, from more research into Future Shorts, it was found that it is simply a short film network, who distribute short films that are submitted at seasonal events around the world. Their screenings can take place in a variety of different locations, such as music halls or galleries, and anyone can set up the screening, by purchasing a license to do so. Because their events are set up by people who are independent to the company, while Future Shorts create the set list to show at the event, this means that our preferred target audience may be unlikely to see the film. Therefore, Future Shorts would be a good website to submit our film to, after we have properly distributed it.

Instead, a better choice for our distributor would be YouTube, as YouTube is a platform that anyone can access for free, simply by creating a Google account. Therefore, we have decided to use YouTube as our distributor. YouTube allows content creators to share their work, by uploading to a website, that has over one billion users, and almost a third of all people on the internet everyday watch videos on the site. Overall, it also reaches more 18-34 year olds, which is around our target audience for our own film, than any cable network does in the US. YouTube is a site that is a good platform for ameutur film makers, as potentional audiences can easily find short films on YouTube by making a quick search, in which, thousands of different films will be brought up. Finally, YouTube is the best choice for our short film, as it allows content creators to make their videos monetised through AdSense, which means that content creators can potentionally make a small amount of money through ads when people click on their video, which can be beneficial for small film makers.