We asked a total of 17 people within our target audience. This is the age the ages and genders of them. It was important we asked the different genders and ages within our target audience as if we just asked a small minority, we would get feedback that lacked validity. The numbers of people we asked decreased as the age of them increased, this was because we believe our film will be more appealing to teens, however young adults would most likely have an interest in it, but maybe not as much as teens, thus the reason we aimed our questionnaires mainly at teens. With this said, we still thought it was vital to include opinions of the older audience within our target audience.
We also asked the occupation(s) of our target audience. This was because we believe we should have a wide range of different people with different interests and intellectual levels to feedback on our film. We also asked them to feedback on what we could do to improve our film. We got comments such has "develop the characters more" and to make it more "thrilling" and have "create more suspense". We are going to take these comments into account and try to integrate them into our film.
We also asked our target audience what films they typically watch (they could choose more than one genre). This was because it gives us a general idea of what types of films our target audience enjoys so we can portray our film in a way that would be appealing to them. We found that horrors, sci-fi, thrillers and actions were the most popular which can all be incorporated into our film in some way. Thrillers are very similar to horrors however they also have an action concept in them too, so our film sounds like it would be appealing to our target audience.
We also asked our audience how often they watch films. We thought this was important because people who rarely watch films wouldn't have much of an opinion on them. This also gave us an idea of the average amount our target audience watches films so we could know how likely they would be to watch our film.
We then gave a description of our film to the people who answered our questioned and asked them a series of questions about our story line. The first question we asked them was if our story line was easy to understand, we thought this was an important question to ask as we didn't want our storyline to be too complicated that our audience doesn't understand it. There was only 2 people who said they didn't understand our story line and they said it was because they didn't "understand the concept of how our main character could actually be dead when she isn't" and because "the twist confuses them". Due to this being a small minority, we are not going to take it into account too much however we have decided that it would be best to make the twist more obvious and clear to the audience so they understand what's going on.
We also asked them what age group they think our film is aimed at. Most said it was aimed at teens (15+) and young adults which is who we are planning on targeting our film at. However one person said they believe it could possibly be for 12 year olds depending on how the film is actually portrayed.
We then asked them what genre they think our film is. This is because we wanted to see if our storyline is actually portraying the thriller genre. Majority said thriller or horror which is what we expected since thrillers and horrors can sometimes be hard to distinguish. We gave people the option to choose more than one genre as some films can be hybrid genres, a lot thought it was a hybrid genre with drama. This is understandable as our story line also portrays a drama concept.
Another question we asked is what age certificate they would give our film. We thought this was an important question to ask as age certificate is specifically for the audience and what they want to see. Most thought it would be a 15 because there is going to be scenes in it which may be unsettling for anyone younger. One person also believed it could be a 12 "depending on how it's portrayed" and another thought it could be an 18 "depending on how scary it is".
The last question we asked was if they would watch the film. We thought this was an important question to ask as we wanted to know how many people found the film appealing and interesting because that is our intention. Most said "yes" because they thought it was a really interesting idea, however one person said no because they "don't really like horror films" which is understandable as not everyone in our target age range is going to like thriller films.
No comments:
Post a Comment