Audience Profile
It is important for us to have an idea of our target audience before we create the film as the film has to be made specifically for them and their preferences. This means the entire make up (cinematography, mise en scene, sound and editing) has to be all aimed at them to make something they would enjoy watching. For example, we know younger people wouldn't like to watch a film with old British dialogue all the way through it because they wouldn't understand a lot of what is being said of relate to the film as much.
We think our film will best suit audiences within the 15-35 year old age bracket, however we still think some people above this age bracket would enjoy our film. This is because thriller films often attract a wide range of audiences due to their intensiveness and excitement it brings. We especially think our film will attract older teenagers as the characters in our film are mostly going to be in that age bracket, therefore the audience will be able to relate to the characters, which will engage them in the film more. Another reason why our film will attract a diverse audience as the theme in it, someone dying, happens to everyone, therefore a lot of people will be able to relate to the film and engage in it, while also being drawn into the thrilling moments and tense scenes.
We researched further into what kinds of people typically watch thriller films in the UK and we found that 53% of the UK population are typically interested into thrillers. 58.8% of these are over the age of 35, this means that we have almost an even split of our target audience being young and middle aged. The target audience of our film will enjoy our very tense and suspenseful short film, as it will conform to the conventions of a typical the thriller genre
Also, due to the fact our film is going to be filmed in the UK and the actors will be British, our target audience is going to be the British. This is because they will most likely relate to the film better as the stereotypical view of the UK (iconic locations and cities, such as London) will not be portrayed in the film. Therefore, if an American audience were to watch the film, they may be confused that it doesn't look like the stereotypical view of the UK.
It is important for us to have an idea of our target audience before we create the film as the film has to be made specifically for them and their preferences. This means the entire make up (cinematography, mise en scene, sound and editing) has to be all aimed at them to make something they would enjoy watching. For example, we know younger people wouldn't like to watch a film with old British dialogue all the way through it because they wouldn't understand a lot of what is being said of relate to the film as much.
We think our film will best suit audiences within the 15-35 year old age bracket, however we still think some people above this age bracket would enjoy our film. This is because thriller films often attract a wide range of audiences due to their intensiveness and excitement it brings. We especially think our film will attract older teenagers as the characters in our film are mostly going to be in that age bracket, therefore the audience will be able to relate to the characters, which will engage them in the film more. Another reason why our film will attract a diverse audience as the theme in it, someone dying, happens to everyone, therefore a lot of people will be able to relate to the film and engage in it, while also being drawn into the thrilling moments and tense scenes.
We researched further into what kinds of people typically watch thriller films in the UK and we found that 53% of the UK population are typically interested into thrillers. 58.8% of these are over the age of 35, this means that we have almost an even split of our target audience being young and middle aged. The target audience of our film will enjoy our very tense and suspenseful short film, as it will conform to the conventions of a typical the thriller genre
Also, due to the fact our film is going to be filmed in the UK and the actors will be British, our target audience is going to be the British. This is because they will most likely relate to the film better as the stereotypical view of the UK (iconic locations and cities, such as London) will not be portrayed in the film. Therefore, if an American audience were to watch the film, they may be confused that it doesn't look like the stereotypical view of the UK.
Other films that our audience enjoy are the Scream franchise. These films are similar to our project as they both contain mystery and very tense sequences within them. Another similar film that our audience likes is 'When a Stranger Calls.' This film also belongs to the thriller/ horror genre like our film. These films have suspenseful scenes contained in the film, therefore making our film appropriate for our intended audience. Due to this we can conclude that our film is the type of film our audience would find interesting and engaging.
Also, our target audience is going to have easy access to our film due to technological convergence and the proliferation of technology. This means it will help guarantee the success of our film as they will be able to watch it anywhere. Our film will also have technology (such as phones) in the film which will also make the film more relatable for our audience.
Our film will also be more aimed at working class and middle class people rather than the higher classes as they most likely wouldn't relate to our characters as well as the most common classes. This is because our characters are going to have quite generic personalities for their role and are not going to be from an extremely wealthy background.
We are going to research more into our target audience to find out their preferences and opinions on our film. We will do this by handing out questionnaires and doing a video questionnaire with our potential audience, this will allow us to specifically aim our film at them and make any changes necessary.
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