Evaluation Question 3

Evaluation Question 3
Throughout both the pre and post production of filming for 'Haunted', we made conscious decisions about our audience and how they would react to our film. Before we started filming however, we conducted thorough research into our target audience of young teenagers aged 15-35 years old. From our research we found that our target audience are highly interested in film genres like thrillers and suspenseful films. In the UK we found that 53% of the UK population are typically interested into thrillers. 58.8% of these are over the age of 35, this means that we have almost an even split of our target audience being young and middle aged. This how we confirmed that this would be our target audience with the majority being interested in the type of film we were creating, a very tense and suspenseful, psychological thriller.

The first questionnaire we created was in a video format. which was uploaded to YouTube. This initial questionnaire helped us in shaping the rest of our film, thanks to the positive responses we received. For example, before we started filming we were able to change our films story slightly in order to make it more accessible for our target demographic. 
During the pre- production of our film, we had a consistent theme throughout the development of our film. This theme was the theme of isolation. We conveyed this in our film, by having the character in the majority of the film be shot in deep space and away from any other character. In the scenes where the protagonist can be seen with other people on screen, in the context of the film its shown how she is ignored by everyone and therefore reinforcing the theme of isolation.
In early drafts of the story for our film, we gave the synopsis to a sample of our target audience in a video questionnaire. This questionnaire was very insightful in seeing what our audience thought of our idea, what they did/ didn't understand about our film and any ideas or suggestions in order to improve upon our idea. For example, in our first rough cut of the film, we received feedback on the music we used for the film in key scenes. When reflecting on this, we decided to change the music we used and add more appropriate sound effects in order to improve our film and appeal to the audience.

In the feedback from our final film questionnaire, we saw that the changes we made to our film benefited greatly in the audiences enjoyment of the film. With the more appropriate music and sound effects being used, it allowed for the audience to better focus on the characters and story of the film, rather than be distracted by the obvious flaw. In this questionnaire, we additionally found out what percentage of our audience understood the film when they watched it. 83.3% of our audience did understand our film, whilst 16.7% did not understand the plot/ story of the film. One reason for this could be that the film we created is very open for interpretation and rather than give much exposition, instead opts for more inference from the spectator. Another reason for some of our audience not understanding our film, could be due to the very diverse audience we have, that come from different cultures and aspects of life. This point could be an aspect on why some people may not understand our film, due to it being difficult for an audience of a certain cultural situation to interpret the film.