Idea for Viral Marketing Advert

Following my research into finding out what viral marketing is, and examples of viral marketing from popular films, such as the Dark Knight, I have come up with an idea for a viral marketing advert for our film, Haunted. I have created an article, for a local newspaper, which reports that an unknown female body has been found in a house in Barnsley, which is the location of where Chloe lives. This can contribute to our storyline, as Chloe does not know that she is dead, and none of her friends know at college either, or ask where Chloe is, as it can be assumed she has been missing for a short while. Creating a newspaper article can create intrigue into what our film is about.